How One Little (Fendi) Bag Changed Sex And The City Forever

Most of us associate Sex and the City with labels, labels, labels — Manolo, Jimmy, Dolce…the list goes on. After the second film (and that infamous $ 10 million wardrobe), it’s easy to forget that the show actually had (relatively) humble beginnings. In Rizzoli’s new book Fendi Baguette, feting the rerelease of six of the Italian house’s iconic arm candy (out June 1), Sarah Jessica Parker describes how the little wardrobe department that could became... Read More

Forever X The Samburu Project Design Collaboration

Not only did we partner with The Samburu Project to help bring clean water to those is Samburu, Kenya, but we’re channeling that tribal feeling in this new line. In stores and online today, don’t miss one of springs hottest trends and help support a good cause! See The Samburu Project for more information on how you can help.  Read More

FOREVER 21 X THE SAMBURU PROJECT

We’ve teamed up with The Samburu Project in helping them provide easy access to clean, safe drinking water to communities throughout the Samburu District of Kenya. The Samburu Project has drilled over 40 wells providing drinking water to over 40,000 people. To find out more about how you can help, go to: http://www.thesamburuproject.org #staythirstymyfriends  Read More

CHARLOTTE FREE FOR FOREVER 21 #LOVEISFREE

Spring 2012 is in the air and love is Free. We couldn’t be more excited about our launch with Charlotte Free. Taking Forever 21′s attitude and spunk to another level. Check out the rest of the lookbook photos here, and get all your #LoveIsFree essentials too. We’ve got so much more to show you! Make sure you’re checking back for DIYs, giveaways, contests & more!  Read More

FOREVER 21 X AMERICAN FORESTS

We’re so excited to announce our partnership with American Forests! Not only do we get a chance to prep for Earth Day on April 22, but the whole month of April is dedicated as Earth Month!  For every “Rooted in Fashion” shirt purchased, Forever 21 will work with American Forests to plant a tree (you can get your #treehugging on in style). Check out the tanks here, and don’t forget to purchase one! Want to win this tank top?! Answer this question from... Read More